Hi there!

I'm Jacqueline Yarbrough.

I am a crafter of strategic narratives with precision and creativity. With a background in writing, copywriting, production, content management, branding, and visual design, I bring a unique perspective to every project I work on. I believe that words and typography are powerful tools that can make or break a user's experience. Let me help you create content that truly resonates with your users.

Brand Creation

Professional Project

Trivium Test Prep, a study guide publishing company, needed to sell more teacher certification guides. We created a brand new imprint, Cirrus, exclusively for teacher certification tests.

Case Study

Website Redesign

Class Project

The New Mexico unemployment website is in desperate need of improvements. The site architecture is a tangled web of overlapping links, there are two distinct home pages that don't have separate purposes, but most importantly it takes several minutes to find the unemployment application. Check out my case study to see how I would improve it.

Case Study